From Kitsch to Collectible: The Enduring Appeal of Treasure Craft Pottery
In the world of collectibles, few treasures are as charming and evocative of a bygone era as vintage pottery. Among the many pottery manufacturers that flourished during the mid-20th century, Treasure Craft is an icon of American ceramic artistry. With its whimsical designs, nostalgic charm, and the ability to transport collectors back to the golden age of mid-century decor, Treasure Craft Pottery has carved a special place in the hearts of enthusiasts.
Treasure Craft Pottery, often referred to as Treasure Craft was a prominent American pottery company known for producing a wide range of ceramics and pottery items. The company's history reflects the evolution of American ceramics in the mid-20th century.
Early 1950s examples of “Lucky California Sprites”
History of Treasure Craft Pottery
Early Beginnings: Treasure Craft Pottery was founded in 1947 by Alfred Levin in California. Initially, Treasure Craft made inexpensive gifts such as wall pockets in the form of fruit with green leaves and 'Lucky California Sprites,' which were elflike creatures sometimes placed in conjunction with vases and planters.
Mid-Century Boom: In the mid-to-late 1950s, the firm moved from Levin's garage to a factory in Compton, where it began to make TV lamps and figures of gazelles, toreadors, and horses. They created various items, including cookie jars, salt and pepper shakers, mugs, planters, and figurines.
Decline and Closure: By the late 20th century, changing consumer tastes and competition from foreign manufacturers led to economic challenges for many American pottery companies, including Treasure Craft. In 1995, the company filed for bankruptcy and subsequently ceased production.
Iconic Treasure Craft Designs
Treasure Craft is known for its iconic designs, such as Hawaiian-themed ceramics, Tiki mugs, and pieces inspired by Western and Native American motifs. These designs captured the spirit of the times and remain highly collectible today.
“Tourists-in-lei” Salt and Pepper Shakers
Hawaiian Motifs: In the early 1960s, Treasure Craft opened a satellite operation in Kahului, Maui. The Hawaiian-inspired Treasure Craft designs were designed and produced from this plant, though sometimes the lines were manufactured in the Compton, California Treasure Craft factory. The Hawaii line included several "50th State" items and expanded with a line of "Hang Ten" surfer-inspired items and a line of pineapple-shaped items. They also made "Tiki gods," Menehunes (legendary little people of Hawaii), and Hula Trio figurines. The designers at this location are little known, but the whimsy of the tourists-in-lei salt and pepper shakers and the hula dancer's sensuousness show considerable skill.
Collaboration with Disney: Treasure Craft had a significant licensing agreement with Disney during the mid-20th century, which allowed them to produce a range of Disney-themed ceramic collectibles. This collaboration between Treasure Craft and Disney resulted in a series of highly sought-after and collectible items, especially among Disney enthusiasts and collectors of vintage ceramics.
As part of this collaboration, Treasure Craft produced a variety of ceramic figurines featuring beloved Disney characters. These figurines often included characters like Mickey Mouse, Minnie Mouse, Donald Duck, Goofy, and other iconic Disney personalities.
It's important to note that the Treasure Craft Disney ceramics produced during this collaboration are now considered vintage collectibles. As such, their value can vary depending on factors like rarity, condition, and the specific Disney characters featured. Collectors of Disney memorabilia and vintage ceramics often seek out these pieces as prized additions to their collections.
Collecting Tips and Prices
Treasure Craft Pottery has a dedicated collector base today. Collectors seek these ceramics for their nostalgic charm, mid-century aesthetics, and iconic designs. Cookie jars, Tiki mugs, and Disney-themed pieces are among the most sought-after items.
For almost 25 years, collectors have avoided the Treasure Craft Wood Stain items as the style was considered dated and passe; many have sold for under $10. They were popular during the 70s, but finding them in good condition has become challenging. The Wood Stain would come off when washed in the dishwasher or scraped, and the unglazed edges were more prone to chipping. This damage is widespread on canisters.
Average Price Ranges
Please note that these are average price ranges, and specific items can fall outside these ranges depending on their individual characteristics. Rarity, condition (chips, cracks, glaze wear, etc.), and the presence of original labels or tags can significantly impact the value of a vintage Treasure Craft piece.
Additionally, prices can vary based on the collector's market, geographic location, and the specific demand for certain designs or themes. It's always a good idea to research recent sales and consult with experienced collectors or appraisers to get a more accurate estimate of the value of a particular vintage Treasure Craft item.
Salt & Peper Shakers $15-$20
Canister Sets $100-$300
Tiki Mugs $20-$30
Ashtrays $10-$40
Planters $25-$50
Creamer Sets $10-$35
Non-Disney Cookie Jars $20-$200
Disney Cookie Jars $60-$300
Marks and Signatures
Treasure Craft pottery pieces are always marked with back stamps and often with stickers. The carved-in back/bottom symbols often accompany a year and sometimes a location. Remember that Treasure Craft markings can vary based on the specific item and design. Some pieces may have more extensive markings, while others may have simpler ones. Some examples are listed below.
"Treasure Craft-Made in California" in script. Used from 1947 to 1956.
“Treasure Craft Compton Calif” or “Treasure Craft © Made in U.S.A.” Used after 1956
“Treasure Craft of Hawaii © Kahului, Maui or “Treasure Craft Maui, Hawaii”
While Treasure Craft Pottery may no longer be in production, its legacy lives on through the collectors who appreciate the artistry and nostalgia of these mid-century ceramics. The company's contributions to American pottery and design continue to be celebrated, making Treasure Craft a cherished part of ceramic history.